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level 1

Commercial Property Selling & Marketing

Course L1:01

This course will appraise the basic concepts of marketing and selling in relation to commercial property disposal, letting and acquisition. It will also examine the role of the agent in relation to statutory requirements and trades descriptions.

Framework:
  • Marketing and selling defined
  • Marketing as a concept
  • Processes of selling
  • Role of the agent
  • Statutory requirements
  • Advertisements
  • Marketing packs
  • Use of websites
  • Marketing the 'firm'
  • Reviewing selling strategies
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